A mind that is stretched by a new experience can never go back to its old dimensions – Oliver Wendell Holmes Jr.
2016 saw the “Pokemon Go” craze sweep the world. The mobile app, one of the most downloaded, brought to the forefront the potential of augmented reality (AR). The seamless merging of the natural ‘real’ world with the ‘virtual ‘ universe inhabited by evolving digital creatures emphasized the scope that AR offered, of new and unique experiences, bridging and transcending the dual worlds, virtual and real, introducing the world at large to the potential offered by this relatively unknown term.
Wikipedia’s collaborative definition of AR is ‘live, direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory inputs such as sound, video, graphics or GPS data.’ Virtual elements enhance and add to the information received naturally through our five senses in real time, transforming it into an interactive, enriching experience. Unlike virtual reality, augmented reality is only partly immersive, placing elements in the user’s world, without isolating him from the real world. AR, for example, enables one to view the Berlin wall as it was never razed.
AR aids on-the-job training, facilitates cross-selling, and enables collaborations. Accessible platforms or eyewear allow for a hands-free immersive approach, where digital images or data can be superimposed on the physical world. Finding increasing use, not just in games and apps, but also in interactive learning, training, design and development, field jobs, advertisements and promotional campaigns, navigation etc., augmented reality is all set to be the game changer of the future when lines between digital and real universes blur.
Human capital management, talent acquisition and retention, and employee engagement remain a CHRO’s greatest challenge. With automated, digitally driven workplaces replacing traditional workplaces and the availability of various technological tools, HR leaders are better equipped to engage and manage the talent, and better placed to work towards the organisations’ goals. The technological advantages of augmented reality can ensure a smarter, augmented and aware work atmosphere, with work paradigms shifting to a fluid approach, flexible and open.
There are several use cases of AR – it can be used to ensure higher quality training, allow field workers to access manuals, save time and costs and enhance productivity significantly. Simulating difficult or even dangerous work situations to gauge preparedness and job awareness, or even develop skills, with AR, real-life scenarios can be replicated without the associated risks, paving the way for high precision training. AR also benefits workers involved in maintenance/repairs through access to such hands-free visual information and remote guidance.
Employee engagement is another area where AR could make a huge difference. With the increasing dominance of smartphones and mobile apps, adapting a suitable interface will bridge the gap between the employee and the HR. Creating customized benefits and competitive compensations apart, AR offers the ease of superimposing data on physical surfaces and delivery through wearables.
As a leader in employee benefits, Sodexo is embracing the latest in digital solutions, adopting innovative approaches to engage clients and consumers ensuring we improve the quality of life of whom we serve. The first ever multitaction table, for instance, allowed users to explore their leadership styles in a unique and enjoyable fashion, through meals, which they customized at this table. When merely designing a meal can provide insights into leadership styles, the opportunities offered by the use of AR and analytics in tandem then become limited only by the bounds of imagination. And Sodexo is set to engage with the CHROs and CXOs with a suite of best -in -class employee benefits.
Be it the projection of results of work in progress, carrying out simulations to test the effectiveness of solutions, improving the user experience for data analytics, brand marketing or engaging the employee, the pervasive presence of augmented reality technology and applications have the intrinsic potential to revolutionize and restructure business worlds across industries and sectors.
More Related Blogs